– All proper, whats up, everybody,welcome today to our interview. I’m interviewing Ericatoday from Katy, Texas. I chose Erica for a veryspecific purpose and that’s that I related with heroriginally on facebook. I don’t even remember how, firstly. Might be Erica remembersI’ll ask her in a second. We began connecting and he or she was truely learning some of my ways that I do for getting visitors tomy actual estate website, and generating leads online.Truly, I believe it’s going to had been the vacation lights blog post that in the beginning caught my awareness. Anyway, i’m gonna let Erica inform you about some of these tactics. She caught my eye wasdoing some huge, tremendous things on social media and wasmaking a lot of noise like I do on Facebookand I was drawn to that. Erica started in the actual estate market simply three years in the past, and that was after 10years in technological know-how sales. She was once one of the crucial topsales marketers in the nation for the product she represented. Relatively her speciality wasmarketing and negotiation which is what she brought overto her actual property business. She is in Katy, Texas, and would obviously love your referrals. I’ll let her tell you more in regards to the areas that she serves too so thatyou can send these over. Erica started out in 2015, and rose amongst the topagents within the country. Hi, Erica, welcome to the call.- hello, Lori, thank you a lot, and you make me sound rather good. – good, you are doing some enormous stuff relocating and shaking and i find it irresistible. Do you recall how you and i how did we connect within the first place? – I do, virtually at that point I was once with Keller Williams PremierBrokerage right here in Katy, Texas, and my group lead, Terri 1st viscount montgomery of alamein, had a meeting with me and that i advised her that I was once excited about workingon online lead new release, and she or he had recounted your name. I suppose that she had comeacross you at a former, you realize, certainly one of theKeller Williams events, household reunion, or some thing like that.Your name is out there, obviously, so I appeared you up andgot in touch with you, and, virtually, was looking to convey considered one of your guides here to Houston, and i might nonetheless find irresistible to do that. – Yeah, me too, join with Sabrina. We would like to get available in the market. I suppose I did Houston as soon as,however i’m not a hundred% sure. I do know we did San Antonioand I cannot recollect, I traveled so much, however I’dlove to get in the market. All proper, so inform me the motive why, well, to begin with, youserve Katy and where else? – I center of attention notably onwest Houston, I imply, obviously, Houston, Texas is a colossal discipline, so I focus on the west part,however i’m going to go moderately within forty five minutes to an hour of Katy, so i know plenty of these areas. Of direction, you said thatmy former job was once in income, so I’ve traveled a number of these areas, and i have carried out income all overthe west part, north side, downtown, and south side of Houston. – okay, bought you, and you’rean character agent, right? You shouldn’t have a workforce? – I definite am, at the moment i am watching at working my method up tostarting to build a workforce.- ok, good, it’s reallycool on the grounds that as you already know that is my distinctiveness is I do have a staff. I do not work with customers myself. I have never worked with aclient myself when you consider that 2010, and all the leads that Iclose are generated via me, and closed through anyone else, so that’s a rather robust thing when that you may get to that degree particularly increases high-quality of life, so if that is ever abusiness model of yours you definite have the naturaltalent to build that way in the event you ever head that approach,but, anyway, that aside, so tell us the rationale why we’re speakme today is for the reason that you closed 66% of your business last yr via facebook, so withonly being your third year as an agent you closed a number of dozen homes, and a lion’s share of thosewere via fb, and i do know that once wesay by way of fb that has multiple approach, and a couple of direct source. These are not all bloodless leads, and we’ve got obtained referrals in that mix, so inform us what it approach to be a strategic Facebooker such as you.- okay, so sure, I callit strategic Facebooking. Basically, i am utilising facebook for lead generation and referral industry. The numbers labored out,so final yr in 2017 on my own I closed 29 transactions, and 19 of those werefrom referral trade that I generated throughmy presence on fb, and strategically utilising that platform. – whilst you say referralsare you talking about agent to agent actual estatereferrals or purchaser referrals? – i’m definitely speakme about my sphere of have an impact on referrals as well as agent to agent. I tremendously increasedmy agent to agent referrals last year via myutilization of facebook. – k, so you are gettingreferrals, names and numbers of different consumers and agents, and you are gettingthese from past consumers, your sphere of have an impact on, and via different real property retailers. – yes, correct. – And you are doing this throughyour presence on facebook, so you’re developing new relationships, and cultivating existingrelationships is that correct? – yes, and it is all about being gift, and staying top-of-mindand sharing items of price.- Let’s begin with when youfirst decided to do that what was happening whendid you get an proposal that this was some thing that you might do to generate business? – sure, ok, so after I firstbecame an actual estate agent I had started out with awell-known global brokerage. It was once no longer the one thatI mentioned previous. I recollect being within the office, and in one meeting Iremember the managing broker saying that we must restrict our posts on our private fb page.Of course, they weretalking concerning the motive of having a trade fb web page. I consider that theymentioned whatever about an 80/20 rule that you simply wantthe majority of your posts to be about your private existence, and the 20 about trade. I remember some other retailers saying that they did notbelieve that any business should be on your private fb page. It did not make feel to me. Everybody is on fb. We truely have interaction and Iguess nearly see more humans in that medium than wedo in simply day-to-day existence due to the fact that we’re so consumedwith something we’ve got going on in our on the spot worlds and our families. One of the vital things thatstood out to me as well after I converted to an extra brokerage used to be I was being informed notto be a undercover agent.Don’t be a undercover agent. I type of related the 2 and i said, i do not need to be a secret agent, so perhaps i’ll put my nameon the aspect of my auto, you know, however why i would conceal myself on the biggest social mediaplatform that is in the market, so I began utilizing facebook. I did variety of tread flippantly for the reason that I consider that I was once letting different folks’s opinionsinfluence what I used to be doing, so i might submit each once ina even as about an open residence, or, you understand, when I received my first record my signal within the yard and how proud I was once, and things like that.I get stimulated, additionally, when I suppose like i’m placing a ripple in the water, or if someone else seems to be, you recognize, i assume criticizingwhat i’m doing once I be aware of that what I did acquired a influence it drives me to need to do it even more. So I had actuallyreceived a private message from a further actual property agent, and it was once a local agent who we were buddies with, and our children went to the equal tuition, and this agent had stated thatshe did not wish to offend me, but she was going tounfriend me on facebook when you consider that she did not need to see about people’s professionallives on there.It was intended to be fun stuff. To start with I was offended by way of it, after which I made up our minds that, you already know, I can not let this offendme so I told her I stated, "pay attention, that you can unfriend me if you wish to have, "however that you could additionally chooseto simply unfollow me." the key in unfollowingwill style of play in later into the strategic Facebooking, and how I do this andwhat i’m speaking about, so, you recognize, it was once interesting.The item is for me, Lori,is i don’t necessarily ought to care if I’mpissing off different retailers in my local office or in my regional subject in relation to the advertising, and the success that i’m creating for it. Now i’m a people man or woman. I’m excellent at relationships. I need individuals to love me, however I are not able to let myself be offended if, you already know, in particular,they could also be getting jealous by using what i am doing I say,you know, post away, and the folks that need to see your stuff are gonna continue to comply with you, and the ones that aren’tare gonna unfollow you, but you had been certainly not gonna get their industry in the first location.- Yeah, I agree on that given that i do know you and Icould talk for hours and hours about that designated equal discipline, by the way. Initially for those who’renot upsetting an individual you’re doing it fallacious. If somebody is not complainingabout you if they’re not, you know, i’m a type of individuals that it can be typically black or white. You both rather likeme or you can not stand me, and i more commonly failed to giveyou a rationale to not like me i am simply for your facesomehow too much, you recognize, so I get it, I a hundred% get it.So these folks thatare going to be afraid of constructing too much noise, and flying approach above the radar this is probably not a exceptional process for you, or you can also decide upon and prefer little bits of what we’re gonna talkabout and follow that, however Erica and i aredefinitely a couple of ladies that we simply go and if you happen to don’t like it our industry more commonly isn’t for you. We’re probably not meant tobe, you recognize, in that world. I get folks at all times so as to call my advertising corporation, Ballen brands, and so they want to do business with us, and they will tell my crew, oh, yeah, I had to unfollowLori a 12 months in the past, you already know, however i love what she does, something. Okay, so you also see me on YouTube. You additionally see me on blog posts. You also see me on this,you additionally, that’s ok there may be targeted, you do not want to get my emails daily, or you do not need toget fb everyday, but what we’re speakme aboutis cultivating relationships with men and women by means of socialmedia and via fb.Erica, inform them what it is that you just achieve this that you are no longer simply shoving your online business in people’s face what are you doing that makes people taken with what you are doing? – definite, so i’m going to startwith how I set it up, after which i will inform you what I do with it. One of the things about facebook is that all people talks about having a CRM. Good, fb is basicallyyour social media CRM. You’ve the capability to staff humans, and you have the abilityto send out information to those agencies centered off ofwho you’re seeking to target, which is what you do along with your CRM, right? I used to be of the opinion priorto being in real estate that I genuinely had weeded outmy pal list on facebook. I might weed out my friendsand unfriend, defriend. I have no idea what the appropriate time period is, unfriend people at all times i’d do it each few months, and that i saved my friend’s list low seeing that I simply didn’twant them possibly to look a few of my political posts, or different personal thingsthat I had going on.When I got here into actual estateand then made the selection that I was once going to head on this I just began the hell with it i am gonna begin friending everyone, so any one who wouldsend me a friend request, and still to this daywhen I get buddy requests I take a appear at who the man or woman is, okay? Given that you’re going to getsome spammed buddy requests. You’re going to get peculiarly as a female from some single man whosegot 5 pics on his page, and most likely that’snot the kind of individual that you wish to have to place on. – without a shirt on or just his abs, right? – precisely, so I see what they are doing.All actual property retailers forthe most phase have it in their public view that one can find that they are a real property agent, and, incidentally, if youdon’t you must, you recognize, or you can see if they’re an inspector, or a lender, or you recognize,an coverage character, someone whose making an attempt toconnect with your personally, whose already in the industry, after which, of course, you’vegot your natural sphere of men and women who don’t qualify as a kind of men and women, so I do permit each person justabout to pal me on facebook, however the place the difference is, and if you’re gonna startimplementing this concept you are gonna have got to return by way of your current pal list, but the exceptional thing about fb is it gives you the abilityto create various organizations, so you’ll observe that in case you have put for your facebook personal profile that you graduated from Katy excessive tuition it’s going to automaticallystart grouping you in, or recommending other folks who attended Katy excessive college with you, and which you could put them into a group, so I decided to hold it convenient.I know that certainly one of mycoaching programs i am in now, Hank Avink, he’s got alist of extraordinary groups that he organizations people into. Hank, i’m sorry, I probablysaid your last title incorrectly. – Are you talking about Hank Avink? – sure. I simply preserve it easy and i have, , I make use of the limited list that’s already built inas a gaggle in fb, and then I created an actual property staff, and then I would have household. I’ve a group for formerclients, and you already know, you are able to do differentthings with these groups. I may wish to make a poston my private fb web page that handiest my former purchasers can see. I may need to put a publish on there of a list i have comingup that I best need agents that i am connected with who’re in the agent group to look, and anything that i am gonnastart using right here in 2018 is more focusing on someof the true estate retailers that i am associates with which might be outside of my on the spot field, and that i might begin placing on some posts that simplest they can see thathelps me stay in front of mine in terms of their referral trade.- Let me ask you earlier than we go too a long way considering the fact that I want to make surewe keep within our timeframe, and i need to get to the nuts and bolts. Besides the strategiesof how we do our lists, and our agencies and matters like that, and picking who sees what, what are you doing specificallythat is inflicting men and women to want to do industry with you? – I think what i am doing specially is that the posts that i am creating intent me to stay top-of-intellect.You have persons who areon your facebook page who I say lurkers and stalkers, and you’ve got acquaintances in the market, or if you friended neighbors who see that you have justlisted a neighbor’s condo, or they see the pix thatyou’ve finished of the checklist, or that you have paid for a staging consult, and you are displaying a earlier than and after, they usually see these matters almost always adequate when they’re for your web page that after a person mentions to them that they’re lookingfor a real property agent whose identify is gonna come up? They are gonna consider seeing the matters that you’re posting on your facebook page, and this has to do with Instagram. It has to do with Snapchatand some other LinkedIn, and every other mediums available in the market, too. Some of the methods thatI make use of all of this, and make sure that I’mtying into the persons that I need to target is making sure that i know how to get to the correct persons whether or not it’s on my private fb page, my business facebook page is gonna reach a completely one of a kind crowd than my private Facebookpage is gonna attain.One of the crucial things that i love about my industry fb page where I commonly publish matters practically work is you could export yourcontacts email addresses out of matters like LinkedIn, or should you’ve got a child in tuition, and you’ve got a university directorythat shows father and mother emails, that you can take all those emails, throw them right into a spreadsheet, and import them into facebook, so to utilizethat as a goal viewers on your corporation fb web page whilst you raise posts or run commercials. You already know, equal with informationyou could get from humans that live in your nearby. In your individual web page thepeople that you are acquaintances with they’re gonna see what you are promoting submit, however additionally they be aware of that you are a man or woman, and so they enhance a personalconnection with you that I consider is enormously main considering this is extra ofa relational method to looking to generate leads, and get referrals than itis, you recognize, transactional.I am now not opting for up the phoneand bloodless calling persons here. – k, so let me takea step back a 2nd. What i’m hearing is that you’re doing a number of fb posting. You might be marrying your personalbrand along with your respectable in order that folks see who you might be as a woman, as a mom, as a spouse,as a loved ones member, however you’re quite focusedon business posting, and staying top-of-mind, so you’re k withposting your open condo, or your listings, or whateverto draw their attention there, so you’re very active. – Yeah, and there may be an additional thing too, and all that ties intowhat I started about when we first startedtalking used to be, you already know, i’m no longer being a undercover agent, right? So the other thing is that whenI interact with them as good it’s no longer simply them seeing what i’m doing it’s me interacting with them, so after I like their posts, above all, i will be able to go into facebook and filter down, and go and examine my previous customers, and see what they have been posting.Possibly an individual simply had a youngster, all correct? Then it can be integrating other programs, so i take advantage of a process known as send Out cards, and i will take a photo that that character posted on their social mediaside of their new grand little one. I will be able to go in, i will create a card that is personalized absolutely with them, and ship it with a present, and it maintains that relational trade. I’m going to inform you what, evenwith programs like that whether or not it’s a handwritten card that you simply go get from the store if you are utilizingsomething like send Out playing cards i’ve seen that various my past purchasers will take a image of it, and then tag me on social media, which in turn is more justfree advertising with me because numerous them say, "appear at what my realestate agent simply despatched me." i am still their real estate agent despite the fact that they closed ona transaction two years in the past.- Yeah, that’s rather strong. I’ve been a ship Out Card consumer for years, and i’ve acquired an integration approach developed the place we use Infusionsoft, and my marketing corporation Ballen brands we’re Infusionsoft builders, so we built-in a process the place at any time when somebodyon fb has a birthday, or has a child or there’sa loss in the loved ones that we are able to add one littletag on Infusionsoft, and by means of ship OutCards it will send items, it is going to send sympathy cards,it’s going to send the whole thing. Now we’ve truely switchedover to a new card organization simplest on the grounds that it can be alittle bit smoother for us with how Infusionsoft works, but it’s precisely what you just mentioned. It’s so strong. Humans they get so excited to get a brand new baby card, ora birthday card or some thing that they’re going to tag usand submit it on fb. It makes them suppose distinctive since what number of persons are sending cards anymore, like hardly ever any one, , so what you are doing, Erica, at Keller Williams, andyou would don’t forget this, from being at Keller Williams we’ve I do not know what’s it? Is it still a 36 contact, maybeit’s called something else, but the notion of thismarketing campaign is that it was once rather a lot ofdirect mail is that you are touching your purchasers acertain amount of times during the yr and what you’re doing, and that i do the same thingis through social media you are growing those touchesby liking their posts, with the aid of commenting, by sharing, by way of generating their intereston your fb wall by sending them a card, proper? You may have just brought thisold-usual unsolicited mail and (mumbles) right into a digital world.- precisely, and i recounted Hank prior, Hank, again, Avink, I think is that? – I may have it wrong, I knowwho you’re talking about. It’s A-V-I-N-okay in some sort of order. – And he has a coachingprogram known as 36 to life, and it is particularly exciting. I simply began this coaching software, and both he and MonicaWeakley are my coaches, and we’re finding out about this as well on using facebook, and he in reality in his program tells you that if you’re making these many connections, and have this many meaningfulconversations via fb if you do X, Y, Z per year, and he gives you the numbers based off of what he certainly did that you just will have to be ableto shut 36 transactions in one year from fb on my own, so between what I had already been doing, after which what i am learningand incorporating, you already know, starting to incorporate with the mannequin that they are instructing me, , the 19 transactions I hadlast yr might end up, I imply, just blowing up this 12 months, so between my online lead iteration with my Ballen acquaintances website, and then, , using fb that is one among my maingoals here for this year is to continue to developthis and construct this out.Now I do wish to mentionbefore we get off the cellphone that I do tie different sources into right here, so, again, I mentionedthat i’ve the internet site that your enterprise built forme which i like incidentally, so i’ll put up blogs on my website, after which i’ll go andtake the links to my blogs, and probably I just put thoseon my industry facebook web page, and then i will tie invideo to capture the attention, and get men and women to look, and then have it go back to my website, so then i’m pulling thesocial media interaction over to my website to the place persons might clickingaround and studying more, studying different web publication posts, in all probability browsing for properties, and perhaps filling out acontact type there as good. – Yeah, and that i wish to pointout a few things, notably, for the listeners, and any individual that perhaps new.I’m a marketer. I’d say i am a trainer first, by and large marketer 2d. I’m now not certain which one comesfirst they’re terrible shut, however as a marketer what I wanteverybody to appreciate is what Erica is speaking about, and the way she saidthat Hank defined it I wish to watch out abouthow that’s worded that you simply would shut 36 transactionsthrough facebook alone. What’s certainly happeninghere is Erica already within the examples that she confirmed, and i am gonna carry upsomething else in a minute before we go that she didn’t deliver up, however within the examples that she showed with cultivating your sphere of affect, cultivating past purchasers, incubating them by means of facebook, right? You are now not definitely generatingthose leads for fb, and you’re now not relatively when yousay by means of facebook alone.Fb is a medium to increase your company to stay top-of-intellect. It could be the same thingas doing radio or tv to current consumers to remind them you pop by means of when you are showing as much as alternate anyone’s batteries, or convey them a pumpkin or whatever in the traditional senseyou’re not producing a lead through that pumpkin, you’re touching thatcustomer you have already got, which enhances yourbrand and your recognition, so fb in this case is a procedure to continue cultivating relationships. You’re no longer quite closingthem via fb by myself that is a assisting aspect, correct? And such an primary one.Now this is the place Erica isgenerating new relationships whether or not she realizes it or mentioned it, and i can see it and i see it due to the fact I respect it considering that is what I do. What Erica is doing nowis she’s going into other fb groups and sharingher things that work. For example, she goes intoanother facebook crew that has 20,000 real estate dealers in it, and he or she says I just generated, I fail to remember what number of, i have it written right here, holdon, i have it highlighted. I have no idea 20,000visits to one weblog submit on the place to move see holidaylights for Christmas, which I suppose youlearned by way of my process, however the way in which you probably did it used to be all you.You strategically acquired available in the market, you bought it in the mom agencies, you received it going viral onFacebook, you did a great job, and you went and shared that in this other fb workforce and mentioned, "Oh, no drawback, right here’sexactly how I did it," and you gave all of them you haven’t any secrets and techniques, you gave them exactly learn how to do it. Then in December of this yr I noticed you went into a type of organizations, and also you posted how youfailed at something, how something traumaticthat had occurred to you during the yr, and you then shared yourstory of how you rose from it, and also you shared your reserving calendar that every person used to be droolingover and desired a duplicate over, and you most likely could havesold a millions bucks worth of these calendars that day if you had them to sell, however you were not there to sell something you have been there to giveaway what you learned, and what your comeback was once like, and i know from my possess experience persons don’t recognize that70% of my closed trade comes through fb, and it comes throughagent to agent referrals for that targeted rationale.The opposite 30% comes from search engine rankings and bloodless leads, but what occurs is I gointo these other companies, or my own businesses and i share how I failed, after which how I made itthrough it or I share here’s how I got 100 leads final week. The day prior to this is a nice example. I obtained a lead two days in the past, and it was once by way of ablog that I had written on closing costs when sellingyour house in Las Vegas, which you often heard mesay 1,000,000 occasions, Erica. This is my top list earner. 2d to that’s theReal estate Market file, so individuals Google how muchdoes it price to buy a residence, and how much does it fee to sell a house, and that i rank on prime forboth of these web publication posts, so someone landed on thatblog put up, they Googled it organically now not paid, they stuffed out the instanthome price calculator that i’ve on there, and then they became a lead. My AutoPilot ISA text system dialed them. "Do you relatively need to promote a apartment?" "yes," they texted back my teamgot on it, the agent received it.We listed it yesterday 24-hour turnaround. I inform everybody easy methods to do it. I even have a coaching method they are able to buy at Rank Like A Boss.Com, but I supply all thisstuff away totally free, too, if you know the place to search out it, you know, and that helps in view that of thatI continually remind people i am in Las Vegas and in Henderson, and Lori Ballen teamwould love your referrals, but here that you can have this. This is the reason i’m doing these interviews. Here you could have this. Here’s Erica’s high tipsfor strategic Facebooking, and Erica would love yourreferrals in Katy, Texas, or in the Houston area. – well, I suppose one otherimportant factor to tie in there that leads back to this wholestrategic Facebooking, too, is that when you’re sharing that stuff when you post something, you recognize, for those who posted somethingin Lab Coat marketers, or any such other fb corporations how many new pal requestsdo you emerge as getting from other actual estate dealers? – it is massive.- And it begins exploding, so going back to the strategic Facebooking that is once I start framing those marketers, and striking them on organizedgroups in my fb CRM, after which I also will, youknow, put them in BombBomb, and other, you know,I’ve received Drip Campaigns I put folks on and thingslike that, you recognize, to stay prime-of-mind identical to you said, so that they know that Erica Stietenroth of NextHome actual estate place is their referral agent for west Houston, and you try to keep prime-of-intellect. – exactly, so you might be doing both. You might be cultivating current relationships that wouldn’t almost certainly be cultivated if you happen to weren’t doing whatyou’re doing on fb, and you’re generating new leads by means of agent to agent referrals via being official, via telling your story, and with the aid of sharing what you recognize, and what works and what you gain knowledge of, and that’s truely what stands out to me is the way in which you’re doing all of that, and you are lovely natural at it where other men and women might need to be, they could ought to remindthemselves or put it on a calendar that, whats up, I have to go sharesomething valuable this week, and it does not need to bewith different real estate retailers.Let me give you an example. I began a facebook groupfor my geographic farm, which is the place I reside in Summerlin. It’s a large discipline Istarted a fb crew. I advertised the group ona facebook advert and stated, "hiya, Summerlin, this workforce is for you." I pay-per-click on andpeople would come over, and they would request in, and then i’d assess the county documents to be certain that they wereactually a homeowner here, after which i’d allow them to in.If they weren’t i’d sendthem a message and say, "where do you live?"and they might inform me which village in Summerlin, and then i would know thatthey were a house owner. I’ve at all times been verycareful about who to let in. Then once they got in Ihad to feel to myself how do I give these men and women price? So what I started doing is saying, "hello, every person, whose the bestpediatrician in Summerlin?" Then I made a list ofall of their solutions, and i put that on a blogand I gave it back to them."hello, every person, here is a collective record "of everybody that you stated "was the pleasant pediatrician in Summerlin, "and that i put it on aninteractive map for you "on Google maps as good." This goes on your entire blogs, and all of your stuff you make certain you have got your brand on there. I would put on therethis is courtesy of me, and, "Oh, by the way, "i’m your Summerlin actual estate agent." Now i will tell you what it took a long time for it to paying off. It’s a lot of vigor, it’s a number of work, it’s plenty of intent, however when you have a geographic farm, or you could have bought a specialitylike army or fifty five plus, or you need to begin a momgroup or a grandma workforce, or a dad team, or a firemen group, or a soccer dad or mum team, or any of these form of things all you ought to do is determine what do these people ask within the crew, reply it for them in a waythat is highly priceless.They will devour that up like sweet. It is an without doubt high-quality process when you have the time to do it. The reason I say past aggravating is considering that I didn’t have the time, and, ultimately, I reallydidn’t have the talent to useful resource it out to, and would love to bring it again some day when I in finding somebodyhyperlocal that I want to rent to run our hyperlocal division out right here. – i’d inform peoplewhen you begin groups be careful what you begin because you have received to ensure, and the key to all of this whether it can be a group orjust posting on facebook, you realize, like you said isgonna be the consistency, however, you realize, I began a gaggle here known as Katy home Values, and then I put reputable website online in view that I was involved that a different agent might try to reproduction my thought, so I had began puttingmonthly market reports for the subdivisions that have been requested via the individuals in there, after which last year abouthalfway by means of into the fall I began getting so busy that I wasn’t ready to getaround to these market stories.Again, it’s simply me Idon’t have an assistant, so just be careful what you , and make certain that you canfollow through with it. – Yep, identical to any otherlead iteration technique you have got to be aware of what it’s gonna take, can you commit, how much is it gonna cost, how long earlier than it returns, and are you inclined to attend long ample, and put the vigor and money and time into it before it returns, and if the answer is sure then do not give up five minutes before the miracle happens. Stick with it, do the stuff, and Erica you’re gonna continue to grow. You’re doing a pleasant business, and your techniques are spot-on.My prediction for you is your agent to agent referral trade is going to grow hugely, and in the event you ever need to do a name with me i will ordinarily support you onsystems and budget on that seeing that you quite bought toknow how you make money as a referral agent because it might catch you speedy if you are no longer understandinghow that model works.I do not know where you are at with that, but simply as an FYI becauseI’ve been doing this that’s variety of my world. – it will be super. One factor that I haveto simply throw out here just since I consider itadds slightly bit of humor to all of this, you understand, Iam on my cellphone at all times. I absolutely would sayI’m addicted to my mobilephone. I am often addicted to social media, so i’m on it posting stuff at all times. My husband will jokingly are available in a room whether or not he’s getting residence from work, or, you know, simply walkingin the dwelling room, and i am sitting on the couchstarring at my mobile screen, and he’ll say, "What are you doing?" i’ll say, "i am working,"and he’ll start laughing, and he’ll say, "You meanyou’re Facebooking." – Yeah.- Yeah, i am, and it’sworking for me, you know. So. – Yeah, and it can be the samewith Snapchat or Instagram, or LinkedIn or Twitter orwhatever social network it is that you are making use of yourself as long as you recognize what you are doing you’re seeing a return on it it is not only a time suckas Ben Kinney calls it, but you are fairly doing it strategically such as you mentioned, "StrategicFacebooking" then it will pay off. Erica, I need to thank youso a lot for joining me today. Erica Stietenroth, didI pronounce that proper? – that’s correct. – k, in Katy, Texas,and i will put a hyperlink to all of Erica’s contact information, how you can attain her, tolearn extra about what she does, to send her referrals, tofollow her on social media.She’s gonna give me somewhat guidelines, and extra on what it’s that she does i’m going to put in the writeupfor all of you guys. Proceed to look at Erica given that she’s gonna do gigantic matters, so thank you a lot, Erica. I recognize you being this type of excellent Ballen manufacturer’sclient and advocate, and i’ll continue to networkwith you anyplace we can. – absolutely, Lori. Thanks for the possibility,I admire it. – All proper, thanks, yougo out and have a exceptional day. – All correct, you as good, bye bye. – ok, bye bye..