Good day, its Joe Crump. Ive been asked, Is it better to sendout postcards and letters by using snail mail, or is it better to send text messages making use of somethinglike the Automarketer to send out to for sale by means of house owners or to absentee owners or to expiredlistings? Which one goes to have the better rateof return? The better expense of return is going to be ontext messages to on the market by owners. Its in order that cheap to ship to them. We will ship, for two.5 we will ship a textmessage out. And when you pay for the lead its going tocost you eight. So, for those who ship out a postcard, its goingto fee you closer to $1.00 after you pay for the lead, after you pay for the mailing,after you pay for the printing. Its going to rate about $1.00.So your rate per lead, and your response rateon postcards and letters is going to be quite a bit smaller. If youre getting a 1% or 2% response rateon your letters, youre doing amazingly well. And that you could make a number of, which you could put togethera lot of offers that manner. However, quite often its going to cost you probably$20, to $30 to $50 per lead when you do snail mail. Now, snail mail can also be wonderful, and i knowsome people which can be doing very, very good with snail mail. And thats without a doubt whatever thats goingto be coming to the Automarketer soon, the place were going to be equipped to ship out postcardsto leads that you just send.So thats coming soon. Its no longer in the process yet. Now, text messages however, aregoing to be quite a bit more cost-effective to send out. Youre response expense goes to be much,a lot larger. Good get 10% to 50% response fee on textmessages. Even though 80% of them will say no, however we atleast get responses on those. And you are able to do that equal form of lead conversionwith those leads that you would be able to with a snail mail lead.Now, a text lead is going to normally costyou between $1.00 and $four.00 per lead after its all stated and accomplished, whereas the snailmail lead goes to rate you wherever from $10 to $50, regularly around $20 or $25 perlead. Theres additionally much more snail mail thatsbeing sent out at the moment, so youre going to get lost in the crowd a bit bit. So that additionally raises your cost per lead aswell. But, if it takes ten leads and you paid $50a result in make that happen utilizing snail mail, that means you spent $500 to get a deal, thatsassuming you know how to talk to men and women and may put that stuff together.So youve spent $500 to position a deal togetherthat you made $10,000 on. Thats a pretty good return on your funding. I believe most marketers can be comfortable withthat variety of return. Of path, if you can spend $four.00, or evenyou understand, even more than that on a lead, thats even higher for the reason that youre going to be makinga a lot higher return on that textual content message. Anyway, thats the difference between textand snail mail. Theyre both special. One is loads cheaper, so much simpler and a lotfaster than snail mail, despite the fact that within the very near future have been gong to take a look at to make snailmail a lot easier so that you can use as good.All right. Hope that helps..
