Hey, howdy! Jeff support in right here withBallen brands and today i am excited to share with you one of the most high-quality tools wedeveloped for our industry, and that device is Autopilot ISA. Now Autopilot ISA isa comply with up and nurture campaign constructed in Infusionsoft to aggressively pursuenew leads and maintain in touch with current leads mechanically. Now thereason why we developed this method is we now have mastered the capability to generateleads, and we accomplish that at a high volume, and what occurs is we now would not have theproper time and awareness to pursue these leads. Most of us here in in thisbusiness that we work in, when we have now a number of leads, we’re relatively speakme to theones that are speakme to us.But the ones that don’t seem to be talking to us doesn’t meanthat they don’t wish to do industry with us. It just may imply that they’re notready yet, so it was once foremost to us to have the opportunity to continue to preserve in touchwith these results in get them to respond and then after they do respond, of direction,to get to preserve in touch with them until they’re in a position to do a transaction. So inthis instance, we’re using real estate as as the pattern right here (and real estatetransactions can take fairly a while), so What we’re doing right here is now we have thecampaign. The Autopilot ISA campaign is genuinely a 3-part campaign andthere’s an arrival campaign, a survival crusade, and a revival. So let me justshow you a bit bit about what each and every of these do right here. So the advent campaign isreally supposed just to chase new leads aggressively for ninety days with a singlepurpose of attaining a response. So on here, you can see we surely have anemail sequence and a textual content sequence that goes out, and each of those has its ownpath that it follows headquartered on the time of day and what day of the week thatit’s going to send out.Now in the first week, we send multiple at the least dailytext messages and emails daily, and after that first week in the event that they still havenot spoke back then it will go to a one-week sequence for the rest of 90days. Now some of the keys of this of path is the text messaging aspect,in view that numerous folks are responding via text message and those who dorespond to email are sincerely responding considering we embed actionable hyperlinks in thesystem for them to be equipped to sincerely clickand provide us a response rather than having to click on reply, the reply button,and then typing out a message to us.So we see that this rather helps ourengagement relatively a bit. Now when they do have interaction, then two-means contact is achievedand this crusade stops automatically and from there we’ve got a resolution tomake on what we’ll do with that lead. So if the lead spoke back thatthey’re concerned about working with us but they’re not capable yet, well thenthat’s a ultimate instance of why we we will put them on the survivalcampaign. The survival crusade will sincerely pursue them. It sends a messageabout every three weeks from you that shows or talks to them, I must say,about you realize what you are working in the direction of. So on this case, if it is a buyer,then we might ask them things equivalent to, you recognize, "Are you curious about HOA or noHOA?" or, you know, "What you’re speaking to your agent could(regardless of when you’re purchasing) – What you keep up a correspondence to your agent now couldhelp you lower your expenses." things like that.So we’re trying to really attain out to themfrom a position of price, not necessarily, "hi there! When will we meet?" – "When are you readyto purchase?" you understand – nothing that that is that aggressive to them. It is simplykeeping in contact and delivering our assistance.Now after that twelve months, let’s simply say perhaps they stopped responding to you.You realize, we’re sending a message each few weeks and instantly they fall off. Sowhat we are able to do now’s we can put them on the revival campaign, and the revivalcampaign will get it – turns it up a little bit and will get aggressive again. So in thiscase it is a seven-day touch once more based on how they replied to us originallyand it’s it’s very aggressive and, just again, "don’t ignore me.Please respond,"it can be relatively all we’re after here. So from right here, all we’re trying to do is let themknow that, "appear we’re not forgetting about you, so just go ahead and let usknow if you do not need to do industry. That is ok, too.But we don’t need you to be silent." We want to understand what that’s. So byhaving this, it makes it possible for us to spend extra time on the leads that are communicatingwith us most often, and not more time chasing those who would possibly not but be ready to dobusiness.Quite a lot of times it would not even imply they’re no longer interested, it justmeans they may be not able, yet. So as a way to kind of prove that illustration – I wantedto pull this graph up for us right here – and it is a sample dimension of simply over 1,700bounces and 77% of the responses did reply to the first three textual content messages.Now my expertise when talking with dealers across the nation – you already know -what Ifind out is that particularly after these first few touches, those first fewattempts, you know we we are inclined to forget about them.We transfer on. We’re too busy. Wedon’t have time to proceed the textual content message and so forth. So what’sinteresting about this fact is that – you already know – despite the fact that seventy seven percent reply in thefirst few messages, there may be nonetheless a different 23 percent to reply after most of uswould have already given up on them. That’s a lovely principal stat to lookat. So the opposite thing that’s major is that that is 21 text messages that goout over the path of 90 days, and if you look at this, every the sort of textmessages is accounted for. So there are actually individuals who disregarded us emailafter text after electronic mail after textual content after email for ninety days and finally wouldrespond, for example, to the last text message that we send to them.So that is apretty awesome – – finding there as good for the reason that this really tells usthat it is not that they do not exist, it can be no longer that they’re bad understanding, evenit’s no longer necessarily whatever as opposed to the truth that they were simply no longer readyto do trade with us, but. So one of the keys to success here and why thisworks is quite the persistence of comply with-up, as I acknowledged, if we don’tcontinue and as this chart indicates that men and women will reply at many differentstages of correspondence, and again, these are everybody that did not respond. So ifthey replied to the 15th textual content, that implies they failed to reply to the 14before that that we sent them,so it can be a lovely effective finding there – like I said -one of the crucial other ones is the secret’s the important thing to the messages that provoke theengagement.So once more attaining out saying, "howdy, i am right here to support. Hello, when do youwant to connect? Hope you are doing good" things like that. Although they’refriendly, and obviously not too aggressive, they’re additionally not reallyoffering something of value, and so the messages that we use here it can be importantto sort of ask, "How do you suppose about the propertiesyou’re discovering?" , "Do you care about HOAs or no longer HOAs?" or, , "Areinterested in buying 30 60 ninety days? What’s your timeline?" matters like that.That is what’s getting them to engage and and aid us comprehend the place they’reat within the system and relatively the final key to success here is simply outlastinganyone else as we know these patrons and sellers would have inputinformation on a few specific websites – for instance – in in this case for bloodless webleads and if that’s the case good then they could get a message, especiallyautomated.There is a variety of automation tools at present. They would get messagesright away in the first couple of minutes that claims yeah though to attach "When’s agood time?" – again something like that they won’t reply to becausemaybe they’re no longer ready to attach. So that they might be a 12 months outstill from from even considering that a purchase order. So what this allows us to do iswe continue to follow-up and we’ve got the persistence and by the time any one’sresponding to the 13th or 14th message someone else that’s been accomplishing out tothem, specially if it is handbook, has probably stopped and, therefore,we’re the final man standing.So these are the matters that we find extremelyvaluable. We accelerated our two-approach contact fee by over 100 percentfrom down beneath 20% in some instances, relying on the place the leads weregenerated, to over 50% in a variety of instances. So this can be a lovely tremendous detailand quantity and what the procedure can do is really broaden. It’s all a numbers gamethat we’re working right here and this method quite helps us expand that – ourchances of closing an extra transaction.So if you have any questions about thisplease, with the aid of all way, reach out to us. Which you could email us at group@ballenbrands.Com or seek advice from the website at BallenBrands.Com and we seem forward to speakingwith you!.
