Cool, appears like we’re reside so welcome everyone Jason and Adam proper right here with our weekly live Tuesday morning coaching. Hope every person’s doing exceptional So yeah Adam tell us a bit of bit about what we’re gonna go through and canopy day So i’m gonna be going by means of type of like how you guys be aware of. I am gonna go man the chat this week We switch off and Adams gonna variety of take the reins on modern topic but yeah you need to style of provide a rapid run via what we’re having a number of persons soar on and then we are going to simply dive into things Yeah, so basically at present. We’re gonna go over fb ads in terms of how we can seize folks’s attention so We’re gonna go over portraits. What portraits have labored good for us Even the drastic exchange of 1 ad campaign that we had that used to be walking for approximately per week, and we have been getting leads for roughly three greenbacks, and we converted an snapshot And we’re getting leads for under a dollar and they fizzled out to a couple of buck fifty so a 50% fee reduction there on cost per lead, so we’re simply gonna go over a few of these matters and how we can attract men and women to our advertising campaigns, they may be high-quality, yeah And actually guys fb with how their systems all bail out the graphics are so key considering that everyone’s scrolling by way of their newsfeed whether it is on fb Instagram and also you obtained to be ready to trap their awareness not in a figuring out method.Most likely do not want to annoy folks however trap it to the factor the place they’re gonna definitely stop and pay attention To your your ad your posts so anyway with that mentioned let’s just jump into matters i’m sure more men and women are gonna be jumping on as we get into this, however let’s just dive in and Yeah, handle this Cool, so first let me attempt to share my display right here normally see to your face there are you able to see this yep high-quality? So cool guys so the primary key to to facebook advertising notably in real property Even in mortgage or really in facebook promoting customarily is a rather eye-catching photograph and that is gonna be what’s going to stop any individual from? Scrolling on their cellphone or on their laptop to definitely pay concentration to that for the reason that they are on there for enjoyment proper they’re on there to look their niece or cat movies or what-have-you correct so initially you want really caching pictures, and so that’s what we’re gonna go over in these days, and so, i’m just gonna exhibit you a quick experiment that we did where we we had been getting three bucks So we have been we had been utilizing this promoting crusade, so this is an off-market listing it can be no longer available on the market yet, so bonus for you.You get replica on an off-market listing however that is the snapshot that we had been making use of and we really wanted to seize the attention of hello, this isn’t anyplace else proper no longer on Zillow. It is no longer on wherever proper and so we have been using this image and We were getting leads for approximately three bucks and twenty-9 cents Which is still fairly just right right? I mean that is already that is already killer, man Yeah, right, so real property retailers can be pumped about $three leads even $4 leads however we similar to the scan and for our for our full service persons the men and women that had been working with very very intently we want to get the quality ROI viable for them correct so we were checking out photographs and Let me pull this 2nd photograph up So we’re on this first one at number one here for roughly 5 days And we like I mentioned we have been getting leads for approximately $three 29 cents and we all we did we failed to exchange some thing we duplicated this ad so that the the viewers used to be the equal we’re not focusing on someone unique We’re now not changing the reproduction the headline is the distinct same literally the one thing that we’re doing differently is this photo right here proper and We’re just showing a couple of graphics of the residence and that is truely, only one photograph.It is not more than one however on fb if you are scrolling via and you see any individual who posts a couple of pictures this is exactly how as a way to seem on their telephone so what they’re going to do is scroll by way of and they’re gonna see a couple of pix We’re gonna say faucet the snap shots below for first look at rate vicinity and more pix i’ll tap this photograph and go to our touchdown page and our touchdown web page is going to grab their understanding and we now have elite or What we can do is use a lead kind Which is customarily slightly bit better when you consider that their know-how is already going to be in in fb’s database And it’s simply an effortless click click for them to move and get that so that may be a rapid A speedy cut up experiment that we did centered on snap shots to get a greater family the place see the one on the left you guys were starting out and it was like three dollars three dollars twenty cents i’m like that.Yep, and that i consider while you first implemented this drop down. What was once like 50 cents what? Yes, I believe it used to be correct across the 70 to eighty cents per lead mark Yeah, and and we we now have been walking this for most of the time three or four weeks, and it can be topped out proper round a dollar forty two or something like that so $33.30 to a greenback even a greenback, shall we say dollar fifty that is a big discount in fee correct so yeah, so based on shall we embrace just for easy math.You’re at 350 dropped to 70 cents that’s like a 1/5 the price undoubtedly that then it undoubtedly last however still going to 140 that’s less than 50% well that’s more than 50%. Yeah lovely some tremendous discount so want to show you relatively in short where i am creating these pictures So canva is rather effortless certainly you see that i have a ton of those after which make it rather handy so that you can create these so if you happen to simply go click fb ad go via the templates and simply opt for this sort of outlines it can be relatively handy drag-and-drop you simply throw these in there What we are able to additionally achieve this that is one sort correct if you’re doing a house’s record or something like that What we will do is create slightly video Collage where we’re doing anything like this that you would be able to go and add extra graphics to these and we’re just going to move this around so i’ll show you this quick video here So it is a home’s list that we do and typically we simply will we simply do graphics for this so we would do a pair pics and depart that that right we should not have the pink here we do not have This however one factor that you can test is doing a slideshow within fb and importing these 4 special snap shots in order that it’s just a bit bit extra crowd pleasing And get a little bit extra of the concentration to your promoting campaign proper so it can be an excellent simple approach here.Let’s examine if this location should as a way to see it And that is just two seconds per slides simply gonna alternate seize your free file houses underneath 500k faucet the button under so those are just some matters that you guys can do to create a bit of bit extra of a concentration to your promoting crusade stand out from the other real property marketers mortgage brokers for your discipline that’s killer i admire that little video, too How the purple photograph is style of flipping yeah? That film that catches the attention as you are going via scrolling via on facebook That jumping around certainly purple given that guys have to feel about facebook as you’re scrolling by way of Is kind of a light gray historical past with blues? So that’s style of their color scheme there their entire suppose, so if you’re making use of crimson to sort of like call out that’s why have numerous people numerous entrepreneurs will use pink and their ads and their pix considering that purple on a mild grey or a blue black heritage jumps out a ton okay whereas like if you’re simply doing if you’re just doing like let’s assume.It is style of like matches like the light grey or the blue or anything like that it would not quite bounce out and so persons simply kind of scroll over it and that’s why in many instances you could have visible even like on YouTube videos and stuff the thumbnails they are going to have like a pink outline across the thumbnail because I catches individuals’s eyes and one factor on YouTube equal factor with fb what will get humans to truely watch most the videos isn’t only like that headline, but it surely’s definitely the Thumbnail photo, so that is a large a part of you already know is is it catchy is it going to seize anybody’s eyes that is gonna be some thing that any individual’s going to stop and seem at and so it is the same factor With YouTube video thumbnails with facebook commercials is it gonna one kiss retention is it – is it going to get them? Ample attention to in reality click on on the picture there, so Anyway guys if you happen to guys thought it used to be cool.Go forward hit a thumbs up over there within the video on the grounds that when Adam was showing me probably the most things he was doing with the entire provider clients that we’re working with I was blown away. I used to be like man. That is strong this is gonna be large for a lot of people to be capable to head via and put into effect this in view that if let’s consider let’s assume you’re spending $10 per day on commercials and your cost per lead is you already know $three.00? Per. Li like Adam was getting you’re getting him roughly three leads per day, but then if that you may reduce that in half of And get to what used to be it a hundred and fifty you realize in six almost seven leads per day So you’re greater than doubling the number of leads you are generating every single day, so that is massive correct there, but? Anyway guys so in the event you guys determined that important go ahead hit the thumbs up so extra humans can style of go via and see that and we will share that with more different Realtors personal loan brokers other men and women are trying to go through and get extra leads from their facebook promoting and Yeah out of anything else this is sort of a brief one guys, but we feel like that is super robust so something else that you need to add in there.Yeah, the only thing. I might say is do not be afraid to test We test things pretty on the whole with our full-service clients who are Will permit us to do this and and it really works because which you can test these matters out and diminish your expenses seeing that even supposing one experiment does not work that you could go go through and create different tests and you in finding things out so that long term you’ll be able to continue to diminish your fee per lead in order to curb your rate per acquisition, which who does not love that proper so? Make certain that you’re trying out photographs and in addition, when you’ve got a listing do not do not go cheap on the photographer or matters of that nature we see some some horrible watching at photographs of listings and that’s just not going to be crowd pleasing to men and women who’re looking even if it can be in your website or if it’s on Zillow, they’re just now not going to be as As enticing to to your leads, so do not skimp for your photographer and people snap shots as well Yeah, no.I entirely agree man, and so also additionally to guys if you are like looking at this you’re like man. That is excellent i might love to head through and experiment out exceptional eye catching photos and Use canva and all that stuff due to the fact definitely like tons of those tools are free and effortless to use and be competent to start to put into effect for your online business when you nonetheless have the time Or you do not want to head by way of a multitude around figure it out drop a remark down below If you’re staring at that reside that you could drop it in the chat Or if you’re observing the replay of this drop a remark down beneath And i’ll shoot you over a hyperlink where that you may agenda a call with Adam proper right here And we are able to talk about bring you on as a full-service purchaser we are going to appear at your subject your neighborhood see ok due to the fact we do not we do not like to take on a couple of individuals per area So we will seem at your your discipline and we are going to see if there is availabilities and After we sort of have you ever on the call with Adam and discuss the extraordinary possibilities that we can go by means of and do to work with you you know we will work together so anyway simply drop a comment down below if you’re looking at the replay of this and we are going to be capable to hook you up with that hyperlink so you can agenda a call with Adam So anyway any last phrases to shut out right here nope stick to it guys if it can be no longer working for you preserve with it if you wish to time table a name with me.There isn’t any strain in any respect to sign up on the decision I simply want to get to know you guys see how we will aid and see if it is smart so I seem forward to talking to you guys if you want to ebook a name, but it’s not no pressure at all outstanding k, guys well. Thanks a lot for looking at And i’m hoping you may have an mighty leisure of the day basin leisure of the week and with that stated we will see you all next week next Tuesday at 12 p.M.. Eastern time or 9:00 a.M.. Pacific time every each Tuesday we are going to jump on are living share new procedures and strategies help you generate extra leads and develop what you are promoting correct in order that said thanks a lot for looking at and we’ll see you all later.