Hey are you a real estate agent that’strying to close expired listings but you’re struggling? In today’s video I’mgonna give you a tactic that you can leverage your magazine to help you closethat expired listing. Alright so expired listings are a great source of leads for your real estate business. So, you can collect these leads off the MLS, you can use products like REDX. You should be working expired listings. WhatI want to share with you guys today is when you get that listing appointment,you know when you actually present to that prospect. You’re up against amindset where they don’t really trust real estate agents anymore. They justwent through the listing process and they didn’t have success so they have amindset of failure.You need to show them what you bring to the table that’sunique. How are you different from their competition? And this is where you canreally leverage the power of your magazine. One of the greatest valuepropositions of your magazine is how it makes you look. How it makes your brandlook. It’s your differentiator. So what you want to do is when you show up tothat listing appointment, bring your magazine with you. And if you’re reallygood, customize the back cover with a listing ad.And now when you’re givingyour listing presentation not only can you share you’re gonna put it on theInternet, MLS, Zillow, Trulia, Craigslist. You’re gonna put a sign in the yard. Butnow you can pull out your secret weapon of the magazine, show them the listing onthe back cover, share with them how you can bring this to the table to get theword out about their home to help them sell it. This is gonna help you overcomethat mindset that maybe you are just like the last REALTOR and there’snothing unique. This can be your unique differentiator and show why you’re therock star and why you deserve the listing. So, there you have it guys.There’s a tip to help you use your magazine to close the expired listing. Ifyou like these tips subscribe to our YouTube channel, comment below, try it out. Let me know your successes your failures, I want to share it with the audience.Check us out on Facebook and Instagram, but most importantly take action on thistoday!
