Facebook removes they’re likely to movead targeting. What does that mean to you and how are you responding to it? Todaywe’re going to talk about that on this week’s Above the Noise. Hi I’m Joshua Stike, Vice President of Marketing here at ReminderMedia. And if you haven’t been watching the news lately, Facebook CEO Mark Zuckerberg went before Congress in April to talk about Facebook’s data policies and how they’re targeting theirusers through advertising. If you’re a REALTOR and using Facebook Ads youprobably use the behavior targeting likely to move. Now the way that Facebook collects this information and targets these users is by activity that it seeson its own platform as well as obtaining information from other third-partysources in order to track people’s buying behaviors and predict futurepurchasing. Now as a response to the controversy, Facebook is actually goingto start removing partner categories starting on August 15th. Specifically,likely to move will be removed on that date. Now it’s important to look atFacebook’s Help Center and look at the language there because what it says isit will no longer provide that option for ad creation duplication or editing.So, your ads should continue to target that group beyond August 15th untilOctober 1st when all partner categories will be removed from the site.So, today Ihave three tips for you to be able to use where you can still leverage thisaudience that you once had after the audience goes away. So first, if you’renot targeting this audience you have to start doing it right now. Go into Facebook Ads manager, create a new campaign, and optimize for leadgeneration or website conversions. Once you have your campaign set up in your adset you’re going to go into audience detail targeting, and type in likely tomove into the search box. That’s going to bring up an audience of like nine pointseven million people. Then you want a segment further by your geographic areaeither by typing in zip codes, or your town.Once you have your audience set up, create two ads. One is going to be for buyer leads. This is going to be for yourmost recent listings where you’re going to be promoting that and generatinginterest in your current listings. The next ad that you want to set up is yourseller leads. This would be anything from a lead magnet like a free marketanalysis, or an eBook on how to get more money out of your home when selling. This is going to start to qualify your leads separately from people thatare looking to buy, people that are looking to sell. Start following up with those leadsimmediately, and keeping track of them in your CRM. Now, if you are alreadytargeting this behavior, great! Now is the time to start doubling down. You want togenerate as many leads as possible now, not only for your business today, butit’ll also start to give you data that you can use in the future to target thisbehavior later.So, if you have been collecting leads through either the leadform through Facebook, or in your own website, you’re going to want to exportthat list out, and then re-upload it to Facebook as a custom list. Go intoaudiences, click create audience, hit custom audience, and then upload your CSV file with all of your prospects in your list. The more information that you cangive Facebookphone numbers, email addresses, namesthe more likely it is tomatch those people. Remember, that Facebook needs at least a hundred people to makethis custom audience. Once Facebook has finished creating your custom list, goback into audiences, click create audience again, and this time chooselookalike audience.You’ll have a field there where you can choose the source.Choose your custom list as the source for your lookalike audience andFacebook will automatically start to build a new list for you. And like anymarketing on Facebook, monitor the results. See what’s working, do more ofwhat is, less of what’s not, and test constantly. And the last and mostvaluable point is to get involved with the community. Facebook is changing their algorithms and how their site works constantly. They don’t always tell us.Sometimes the community figures this out, other times the CEO takes a trip toCapitol Hill and the whole world finds out.But most importantly, you want to getinvolved with other Facebook users because it’s going to help you learn andbe able to adjust with when they change their platform, they change theirtargeting, or they even change how your content will display organically fromyour business page. So, join groups. You can actually join them right on Facebook.Go into Facebook, and search groups for Facebook Ads, Facebook Business Pages,Facebook marketing, and there’s a ton of information and a great community outthere. You need to make sure that you’re focusing and learning about what you’respending your money on.So, definitely get in there, and check that out. So, there youhave it guys. Make sure to comment on the video, and let us know how you’re responding to the most recent Facebook ads changes. If you want to learn more abouthow to be more effective with ReminderMedia products make, sure to check outour Product Toolkit playlist and if you’re just looking for more sales andmarketing advice check out our main Above the Noise playlist here on YouTube.As always, please if you like this, give us a like, give us a subscribe, but mostimportantly what you heard today about Facebook Ads manager and the likely tomove targeting, take action on it today!.
