– good day, it’s Cris Chico,and this is part two of my video series on learn how to use facebook to search out prompted agents. You probably have not watched part one, i will go ahead and incorporate the hyperlink to section one within the description of this video so youcan go forward and watch that video first andthen come to this one, after which there’s goingto be a part number three proper after this one. Now this video’s all about focusing on. Now when most people thinkabout fb advertising and focusing on, they consider good, I acquired to go out and in finding original elements or conduct or interestwithin a exact subject that then i will be able to target to these persons. So let’s seem at anotherexample from one more business. So shall we embrace that i have a yoga studio, and i’m going to go rent– and that i desired to get extra people into my yoga studio. So i can target both byinterest an behaviors. Interest is the place I say I want to target folks which have shownan curiosity in yoga. They’ve favored a ton of pages about yoga.They have indicated in their profile that they are a quite colossal yoga fan. The second concentrating on is behavioral. This targeted character has visited 10 web pages on yoga. I also need to target those persons. And so then that is the interest and that’s the conduct. You could then layer on high of that the geographic area, that means i have a yoga studio, it can be nearby.I’m now not looking to advertiseall across the USA, i am just looking toadvertise a yoga studio simply in my neck of the woods. Now the difficulty withreal estate investing, specially discovering motivated marketers, is that a inspired vendor is not going to be goingthrough their facebook newsfeed, correct? And they are going to be flipping by way of, and you already know, if there was a yoga studio, they’d be flipping by way of and so they’d see the yoga studio, and they’d be like, that is exceptional! I like it! Inspired retailers do not do this. They’re flipping throughthe facebook feed, and then instantly they’re like, oh, look, appear anotherwe purchase houses cash guy. Oh, look, honey, honey, seem a different one! Let’s like that web page! No, they do not try this. So interest targetingfor motivated sellers is very complicated.Now behavior targeting is the place we will say appear, if a vendor has visited Zillow or visited homes.Com or has visited a varietyof distinctive websites, or exhibited a particularform of habits, then I wish to target those individuals. If you happen to start off on that foot, and also you start off with the intention of I received to figure out the brainof this stimulated vendor that then i will then goal, what ends up happening is that then you definately begin focusing on too wide of an subject because you say, well, gee, i want these variety of dealers and what, I wish to find thesepeople in Broward County which is the county that I reside in, and now I obtained this massive field, and that on the whole is a disaster considering that whilst you do this, thenyou’re going to turn out to be either having no leads orspending some huge cash for leads. So the way in which that I targetis focusing on chiefly across the zip codes that you’d usually send advertising to. So shall we say that you simply desired to send out an immediate mail campaignfor prompted retailers using postcards, using junk mail.The best way that I endorse you do that’s you are no longer going to move out and target the whole county. You may exit and targetthe particular zip codes which have the most investor activity. So on this situation, I’ma actual estate investor, i am a wholesaler, I’mlooking to buy residences, and that i wish to be ready to search out residences in areas the place there’sa lot of cash purchasers. So i go to do this evaluation and be equipped to grasp, okay, appear, out of all the 30 plus zip codes which can be in Broward County, and once more, i’m making use of mycounty as an instance, there are 10 zip codes that have the most investor endeavor.So i do know that if I discover a scorching deal there, i will be able to readily find one other investor to support me and take this deal over and settle on my contract. And so then accordingly, i’m going to be very particular with my mailings and goal the peoplein these 10 zip codes. So that’s the sameapproach you need to take with regards to fb advertising. So you’re best going to target an extraordinarily small geographic area, and that is how you canget outcome very rapidly at an extraordinarily within your means waywithin facebook promoting. So when you are concentrating on a zipper code, I suggest that you only use the age as one more filter. So you’re going to targeta exact zip code. Handiest put the age between35 to say 65 years or age, since on the whole ourcustomers should not going to be more youthful than that. And don’t put whatever else in there. Often persons seethe dwelling owner attributes in fb and say, good, gee, I want to goal that zip code, I want to goal the age variety, but i’ll put in there that i would like simplest property owners.However the data that facebook is utilising in an effort to determine ifsomebody’s a residence owner or no longer, it’s very ehhh. So i’d endorse now not doing that. I would suggest most effective the age, goal the zip code, and that’s going to getyou the excellent outcome. Now on video three i am going to discuss what variety of advert we want to run, for the reason that additionally it is very foremost to run the correct kind of advert, due to the fact every singlestep builds on the opposite. I mentioned video the expectations. This video’s about focusing on. And now the next video goes to quilt the precise advertisements that wererun an how we run matters, and so all those things together then will convey yousuccess relating to fb promoting. Now an extra approach you can target prompted agents on fb is by means of importing lists that you’ve got, uploading them to fb. Fb will in shape them in their database and now which you can show commercials to those people. There may be a form of lists that you could go forward and do this with.Which you could buy and/or get entry to a tax delinquent list,a vacant property record, a tired landlord list. You can take your existingdatabase of customers that you have that might be you have done a variety of unsolicited mail campaigns, you’ve a variety of phonenumbers and e mail addresses and then that you would be able to add them to fb so that you can alsoshow ads to those people inside the facebook platform. And i’m going to do a future video just on that. So I constantly recommend thatthe core of your campaigns off because the geographic campaigns, that means across the zip codes.If I needed to decide on one list, I just like the tax delinquentlist as a list to add to fb, but surely that you could upload your whole lists to fb. Spend $15 to $20 on that campaign. What i have located is thatyou are going to spend more per lead on those campaigns. So you have to be ready for that. But it surely’s ok, becauseyou’re commencing off already with an extraordinarily certified,particularly distinctive viewers. So, , if it fee you double to get an individual in thatlist to raise their fingers and say hello, i’m , it can be okay, when you consider that they are already pre-certified. So possibly you would spend double or even triple what youwould mainly spend on a geographic crusade per lead. Nevertheless, although, that lead probably two to a few instances extra qualified than the geographic campaign.Now with patrons, it’sa little bit distinctive, because with patrons, we are going to nonetheless target geographically, however it does make feel with shoppers so as to add layers of demographic expertise and curiosity and/or behavior knowledge to then be competent to really zero in on money shoppers. And that example could be, you recognize, making definite that your advertisements show as much as say, anyone who’s arealtor, a real property agent who has expressed interestin actual property investing. So there’s about 10 of people who we use with the intention to then narrow down the point of interest in our goal area, so that now we get buyersthat are legit customers. And we’re also not showing the same commercials to the dealers as good.So that is how I targetspecifically on facebook, and it can be how I feel you must goal in view that we generate hundredsand thousands of leads each single week utilising this distinct methodology, and i have pupils alsousing this methodology and having significant results with it. And remember, in case you like the video, for those who like the content material,go forward and subscribe to the channel, go aheadand supply me a thumbs up, and click on on the notification bell that you could be notified when the subsequent video is uploaded..
